[{"data":1,"prerenderedAt":97},["ShallowReactive",2],{"post-012-shipping-silently-ru":3,"post-og-012-shipping-silently":59},{"id":4,"title":5,"bars":6,"blurb":7,"body":8,"color":6,"contacts":6,"date":42,"dateModified":6,"description":43,"extension":44,"featured":45,"groups":6,"kicker":46,"meta":47,"metrics":6,"n":48,"navigation":49,"openTabs":6,"path":50,"progress":6,"readTime":51,"reading":6,"role":6,"rules":6,"running":6,"seo":52,"ships":6,"slug":53,"stack":6,"started":6,"status":6,"stem":54,"streak":6,"tag":55,"tagColor":57,"tagline":6,"tasks":6,"timeline":6,"topics":6,"week":6,"year":6,"__hash__":58},"ru\u002Fwriting\u002F012-shipping-silently.md","Как отгружать, когда никто не смотрит",null,"Уведомления в Slack выключены. Клавиатура включена. Доверяй календарю.",{"type":9,"value":10,"toc":36},"minimark",[11,15,19,24,27,30,33],[12,13,14],"p",{},"№ 012 · 20 мар '26 · 3 мин · процесс",[16,17,5],"h2",{"id":18},"как-отгружать-когда-никто-не-смотрит",[12,20,21],{},[22,23,7],"em",{},[25,26],"hr",{},[12,28,29],{},"в большинстве недель ничего драматичного не происходит. бэкенд-миграция выкатывается. опечатка исправляется. маленькая фича уходит за флагом к одиннадцати пользователям.",[12,31,32],{},"соблазнительно ждать аудиторию, прежде чем что-то делать. привязывать каждый релиз к лонч-твиту, рассылке, посту. тихие недели — это ровно те недели, в которые продукты на самом деле собираются.",[12,34,35],{},"календарь говорит отгружать в пятницу. значит, отгружаешь в пятницу.",{"title":37,"searchDepth":38,"depth":39,"links":40},"",2,3,[41],{"id":18,"depth":38,"text":5},"2026-03-20","Как отгружать, когда никто не смотрит — slack выключен, клавиатура включена, доверяй календарю.","md",false,"процесс",{},"012",true,"\u002Fwriting\u002F012-shipping-silently","3 мин",{"title":5,"description":43},"012-shipping-silently","writing\u002F012-shipping-silently",{"label":56,"color":57},"блокнот","var(--amber)","Tse6Eqxwg-drUY-h1fHYl2Y2hgYgTvcqlWCx3u64OMg",{"id":60,"title":61,"bars":6,"blurb":62,"body":63,"color":6,"contacts":6,"date":42,"dateModified":6,"description":89,"extension":44,"featured":45,"groups":6,"kicker":90,"meta":91,"metrics":6,"n":48,"navigation":49,"openTabs":6,"path":50,"progress":6,"readTime":92,"reading":6,"role":6,"rules":6,"running":6,"seo":93,"ships":6,"slug":53,"stack":6,"started":6,"status":6,"stem":54,"streak":6,"tag":94,"tagColor":57,"tagline":6,"tasks":6,"timeline":6,"topics":6,"week":6,"year":6,"__hash__":96},"en\u002Fwriting\u002F012-shipping-silently.md","On shipping things when no one is watching","Slack notifications off. Keyboard on. Trust the calendar.",{"type":9,"value":64,"toc":86},[65,68,71,75,77,80,83],[12,66,67],{},"№ 012 · mar 20 '26 · 3 min · process",[16,69,61],{"id":70},"on-shipping-things-when-no-one-is-watching",[12,72,73],{},[22,74,62],{},[25,76],{},[12,78,79],{},"most weeks, nothing dramatic happens. a backend migration lands. a typo gets fixed. a small feature ships behind a flag to eleven users.",[12,81,82],{},"it's tempting to wait for an audience before you do anything. to tie each release to a launch tweet, a newsletter, a post. the quiet weeks are where the products actually get built.",[12,84,85],{},"calendar says ship on friday. so ship on friday.",{"title":37,"searchDepth":38,"depth":39,"links":87},[88],{"id":70,"depth":38,"text":61},"On shipping things when no one is watching — slack off, keyboard on, trust the calendar.","process",{},"3 min",{"title":61,"description":89},{"label":95,"color":57},"notebook","99k-p5IV-GKvs0xTOkn7rKaogoSAswxK-BvA_OD_tcY",1777071044156]